Birger Jarlsgatan 2
114 34 Stockholm
Photography by Mikael Olsson
On November 20, 2020, All Blues opened its Stockholm flagship store. The space, located by Nybroviken in a 19th century building offered a series of unique properties; 4,7 m ceilings and arched windows facing towards Birger Jarlsgatan, set in a facade clad in lime- and sandstone once quarried from Roslagen and Närke. The raw walls were found beneath a century of paint and tapestry and kept untouched as a tribute to the building.
The architecture commenced in a dialogue about choreography, movement and scale where each element complements the next in play on proportion, materiality and functionality. A contrasting trio of materials – glass, mirror and steel - meet on a foundation of a white terrazzo floor. Opposite the 1,3 ton glass cabinet stands a vertical mirror installation, constructed to function as a dressing room, while metal rails with reference to public spaces, double work as a surface to display jewellery.