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Customer service

Monday to Friday 9–17 (CET)

Store
Birger Jarlsgatan 2
114 34, Stockholm
Sweden

Monday to Friday 11–18
Saturday 11–17
Sunday 12–16

Birger Jarlsgatan 2
114 34 Stockholm

On November 20, 2020, All Blues opened its Stockholm flagship store. The space, located by Nybroviken in a 19th century building offered a series of unique properties; 4,7 m ceilings and arched windows facing towards Birger Jarlsgatan, set in a facade clad in lime- and sandstone once quarried from Roslagen and Närke. The raw walls were found beneath a century of paint and tapestry and kept untouched as a tribute to the building.

The architecture commenced in a dialogue about choreography, movement and scale where each element complements the next in play on proportion, materiality and functionality. A contrasting trio of materials – glass, mirror and steel - meet on a foundation of a white terrazzo floor. Opposite the 1,3 ton glass cabinet stands a vertical mirror installation, constructed to function as a dressing room, while metal rails with reference to public spaces, double work as a surface to display jewellery.

Photographed by Mikael Olsson